Michael earned a distinguished Bachelor’s of Science with honors in mathematics from the US Naval Academy. After five very rewarding years active duty as a Marine Corps officer working in aviation logistics, he began his civilian career. Initially joining IBM in a supply chain function similar to his role in the Marines, Michael quickly zeroed in on client-facing responsibilities where he felt he contributed most naturally to the company. The remainder of his career has been through successively broader sales and sales management roles, both at IBM and at other technology companies, culminating in his most recent position as the head of a sales, marketing and consulting team for North and South America where he helped turn around a struggling business to eventually help exit private equity ownership and complete the sale of the company to a strategic buyer.

Michael brings a wealth of experience to bear for True Edge clients who desire to grow their businesses, define and execute strategic plans, improve sales and business development functions, optimize compensation plans, build high-performance customer-facing teams, and the like. He is excited to leverage his experience with large enterprise “best practices” to benefit local business leaders in their efforts to reach more customers in a professional and repeatable way.

Rob is a licensed psychologist with senior executive experience. He holds a Bachelor’s degree from Franklin & Marshall College, and Master’s and Doctoral degrees from Purdue University. Rob began his career in the field of clinical psychology, splitting his time between patient care and management responsibilities. Within a few years, he began the transition to business psychology specialization. He has since held senior leadership positions in sizeable for-profit and non-profit organizations, where his responsibilities focused on performance improvement and organizational development.

Rob founded True Edge Performance Solutions in 2000, and maintained it as a part-time venture for a number of years as he continued to accrue executive experience. By 2006, True Edge had grown to the point where it required Rob’s full-time attention. Over the years, Rob has provided services to dozens of leaders and their organizations, in a variety of industry sectors such as manufacturing, professional services, health care, agribusiness, construction, education, non-profit, and trade associations.

Dixon earned his Doctorate and Master’s degrees in Clinical Psychology from Biola University and holds a Bachelor’s degree from Messiah College. In addition to being a licensed psychologist and board-certified clinical neuropsychologist, Dixon brings business leadership experience in ownership, governance, and management roles. He most recently served as CEO at Acadia, Inc., where he is also a long-standing member of the Board of Directors. He was a founder and Managing Partner of Behavioral Healthcare Consultants in Lancaster prior to joining the team at Acadia, and was previously the Director of Behavioral Medicine at Lancaster General Hospital. Dixon is highly skilled in psychological assessments, and brings a strong foundation in leadership development, organizational dynamics, cultural climate assessment, change management, employee engagement,, and performance/sports psychology.

Steve is a graduate of Purdue University where he received his Bachelor’s degree in Mathematics / Statistics, and Villanova University, where he received his MBA. Steve’s career has included senior leadership positions with two Fortune500 companies in Procurement, Logistics, Supply Chain, and Operations. Steve also built out the Organizational Development/HR department for a software technology firm and was a key part of seven (7) acquisitions over a 2-year period; as well as developing a successful compensation strategy and structure.

Steve’s expertise lies in developing operations strategies that eliminate redundancies; streamline processes/systems; and deliver productivity, quality, and efficiency gains. Steve has a proven reputation for caring for employees and teams, resulting in an overriding “Servant Leadership” mentality that transforms company cultures and creates a sense of employee engagement and accountability. Steve is also known for his change management expertise and ability to gain credibility to align performance drivers, customer expectations, and initiate continuous improvement across multi-site operations.

Marita holds a Bachelor’s degree from Purdue University. She is certified to conduct assessments for use in hiring, professional development, team effectiveness and vocational guidance. Marita brings leadership and management experience from various roles including: Professional Development Manager at The Lancaster Chamber of Commerce & Industry; Director of Operations for the Lancaster Employment and Training Agency, and Program Manager for a welfare-to-work program in the state of Indiana. In addition, Marita has served community and faith-based organizations in many capacities, including a three-year term as Board Chair for a regional non-profit. She applies that experience in coaching leaders of early stage businesses and non-profits.